Wednesday, March 31, 2010

Ok, I'm back

And I bring you news of PENTAX!

I own a Pentax K200, and I love it, dearly so. Recently, news of a Pentax medium format camera is going to be released this year, first in Japan and then later to other countries. It'll be called the 645D.


It's going to come with a 40 megapixel chip sensor produced by none other than mutha-fuckin Kodak. It'll be weatherized and ruggedized and will be the Hummer of medium format cameras. Though, it still retains a lot of stuff that you normally find in a consumer DSLR.

The lens is even going to be custom made for it, as this is a whole new market for Pentax.


All for around 9,000$ Now, this may sound like a lot for some of you new to this whole new fangle'd camera stuffs, but that's hella-cheap. Considering a Hassleblad costs around 23,000$ for around the same amount of megapixels.

The only problem is that this camera doesn't have a removable back like the Hassleblads or Mamiyas, to load in different digital sensors (future-proofing them... also, an average price for a digital back is 8-13,000$). Oh well, it doesn't matter because like I said– 9,000$.

I'm really impressed that Pentax has the balls to go into a new, expensive, and niche market. This could really elevate the brand and has the incredible potential to do wonders for the company. Let's hope the beginning magazine and fashion photographers warm up to them first because there is no market for the older generation guys. I mean, this could really make or break Pentax. But here's to cautious optimism!



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