So here we have another sad case of Microsoft trying to hire someone else to be cool for them. The show will air November 8th and its current working title is "Family Guy Presents: Seth & Alex's Almost Live Comedy Show". It's a mix up of live show and cartoon shorts all revolving around how amazing Windows 7 is. To be honest, I've never seen Microsoft so scared. They really have nothing to fear as they have a ginormous share of the tech world. They dominate both in the computing and gaming arenas. If they have any ground to lose, it's because they've become lazy over time. They've allowed their mistakes to show and they didn't care because no one could say anything about it. You HAD to use Windows, or you were just plain left in the dust. Apple didn't really do anything different than what it had been doing prior, it's just that Microsoft messed up that badly with the Vista transition, Apple saw an opportunity to showcase an alternative.
Microsoft is catching up and fixing a lot of problems. Windows 7 could have been released years ago, but they were to happy sitting in their mess to do anything about it. It isn't until recently that they've started pulling out the big guns and it took Apple to do that to them.
What did Apple do? Gain a 3% market share.
Now, as an Apple Fan Boi, I have to say that 7 is quite an attractive package that I'm willing to get a netbook for. 7 is attractive the way it is, tantalizing me with all the features and newfound stability. Microsoft doesn't need Family Guy to prove this. Family Guy is Microsoft's way to prove that it's still hip. The only thing is, is that people are starting to turn on Family Guy and the timing of this may not be right.
What Microsoft needs to do, is just be cool itself. Show off the system. Stop hiding behind cute asian children and ridiculous powerpoint presentations. "I'm a PC' was the right direction, but the only problem with that ad campaign was that Microsoft is a software company. PCs are hardware. Anything can be installed on a PC. Technically, Macs are PCs. A better campaign would have been to straight up let everyone know that one of the most installed programs on a Mac, is Windows! Why cut out a potential audience? Microsoft could easily have that 3% they lost by having them buy windows and installing them on their Macs. DUUUUUUUHHHHHHHHHHHHHH!!!!!!!!!!!!!!
To conclude: I'm spending way to much time posting on this blog.
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